Empirical Analysis of Marketing Mix Strategy and Student Loyalty in Education Marketing
نویسندگان
چکیده
منابع مشابه
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Reviews the criticism on the 4P Marketing Mix framework as the basis of traditional and virtual marketing planning. Argues that the customary marketing management approach, based on the popular Marketing Mix 4Ps paradigm, is inadequate in the case of virtual marketing. Identifies two main limitations of the Marketing Mix when applied in online environments namely the role of the Ps in a virtual...
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ژورنال
عنوان ژورنال: Mediterranean Journal of Social Sciences
سال: 2014
ISSN: 2039-9340,2039-2117
DOI: 10.5901/mjss.2014.v5n23p616